LABEL: Vital Music Group
IMPACT DATE: 1st Sept 2014
After their first free download, Virgin, sped to tens of thousands of plays via word-of-mouth in just a couple of weeks, HEYROCCO are stepping straight back into their new fans’ affections with their new single, Melt.
It’s another grungy and immediately catchy pop song from the South Carolina boys; it’s a wry song on a subject that… well, let’s say it’s one that many teenagers will have prematurely experienced.
And just as Virgin drew many flattering comparisons with rock giants of the early 90s – Melt shows off their ability to straddle the line between the twin thrills of killer melodies and fuzzy guitars.
Melt has been met with breathless praise from highly-respected sources:
“You know those perfect songs that soundtrack your summer of late nights, romance and hedonism? Well, HEYROCCO have just dropped one.” – Gigwise
“Heyrocco’s new single launches us right into 90’s teenage movie nostalgia. Like these Southern sweethearts, we admittedly might not have been the coolest kids in high school—but at least we can pretend like we were while listening to some 90’s inspired rock and roll.” – NYLON
” A darkly nostalgic vibe – worthy of, say, Radiohead’s much neglected Pablo Honey” – CLASH
HEYROCCO have the tunes, poise and musical chops to back up their sky-high ambition.