SINGLE – Mom Jeans
LABEL – Vital Music
IMPACT DATE – 27th October 2014
HEYROCCO‘s songs cut to the heart of teenage thrills: young love, long summer days, and the little details that trigger all that emotion.
Their new single Mom Jeans encapsulates all of that – and it’s a perfect example of HEYROCCO’s brilliant balance of dark rock, short ‘n’ sweet pop tunes and young, breathless excitement.
It’s the follow-up to previous single Virgin – which was Kerrang! Track of the Week. Mom Jeans has won them radio recognition, too – they will be recording an Xfm X-posure session for tastemaker John Kennedy at the end of October as they complete their debut UK tour.
HEYROCCO are thrilling fans around the country right now, with sold out shows and a huge audience at London’s KOKO kicking off their first UK jaunt.
“…the angst-ridden grunge of Nirvana, while flecks of Pavement ensure a distinctly nostalgic flavour to these young guitar heroes.” – NME
“You know those perfect songs that soundtrack your summer of late nights, romance and hedonism? Well, HEYROCCO have just dropped one.” – Gigwise
“Heyrocco’s new single launches us right into 90’s teenage movie nostalgia. Like these Southern sweethearts, we admittedly might not have been the coolest kids in high school—but at least we can pretend like we were while listening to some 90’s inspired rock and roll.” – NYLON
“… a darkly nostalgic vibe – worthy of, say, Radiohead’s much neglected ‘Pablo Honey’ full length.” – CLASH
Huw Stephens is a huge supporter of emerging talent, and has a keen eye for bands who’ll go far – so it’s another feather in HEYROCCO’s cap to have their new song Melt featured on his Radio 1 show.
As always, it’s a great show and you can hear the whole thing here: www.bbc.co.uk/programmes/b04bmrb9
The NME have also pricked up their ears at HEYROCCO, noting their ‘angst-ridden grunge’ in the band’s Radar feature.
YOU have gained two enormous and influential backers in one day in the shape of both the NME and Xfm‘s John Kennedy!
The bands’ heads must be spinning a bit – first they opened this week‘s NME Radar section to discover that they have been given primary billing of new artists to watch.
The NME loved YOU’s ‘baroque pop’, praised the band’s coiling arrangements and were won over by singer Anna’s ‘otherworldly coo.’
If that wasn’t enough, they then turned on Xfm to hear that new single In Halves has been selected by enormously-respected DJ John Kennedy as his X-Posure Big One – which means they’ll be played on his Xfm show every day this week!
John has been comprehensively won over by YOU, saying on his show, “I played it for the first time on Thursday. It’s been haunting me ever since…” and then tweeted, “Love the track! Playing it every single night this week!”
Whatever next? Well, maybe enviable coverage like this should be expected, having followed on from being tipped by other notable spotters of talent, Tom Robinson and Simon Raymonde.
16th May – John Kennedy’s X-Posure @ Tooting Tram and Social
May 7th – The Bedroom Bar, Rivington Street, London
1-3 August – Kendal Calling Festival